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Storify
Content: Storify is a cool way to archive posts from different platforms into one 'digital newspaper', especially if you want to gather everything people have been posting about a particular subject...
View ArticleOlder Adults and Social Media
Content: The Pew Internet & American Life Project published the report "Older Adults and Social Media" after interviewing 2,254 adults. According to the research,as of April 2012, 53% of American...
View ArticleUse IFTTT for Automatic Content Archival
Content: IFTTT ("if this then that") is an automation tool that allows you to make "recipes" consisting of triggers. Here's how it works. You register all your social (and other internet-based)...
View ArticleTrack Successes and Failures
Content: A big part of ongoing social media success is to acknowledge and keep track of your successes and failures. When you publish a piece of content that gets a positive - or negative - reaction,...
View ArticleReporting On Your Social Media Analytics
Content: If you manage social media accounts for your department or school, you should be regularly and consistently looking at your analytics. Pull and file reports so you can evaluate changes over...
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A Tour of the New Facebook Insights
Content: Facebook is rolling out new Insights. The improvements are apparent in the new design and layout. Insights now includes a dashboard with the following tabs: Overview, Page, Posts, People....
View ArticleWhere to Start with Facebook Insights
Content: Last week I gave a presentation called Introduction to Facebook Insights. Insights can sometimes be overwhelming when you're first learning to use it, so I explained how to start in a few...
View ArticleWhat Is “Dark Social”?
Content: You might have noticed an increase in direct referral traffic to pages on your website. This traffic can come from visits that result in bookmarked URLs or typing a URL directly in the...
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#MIT02139
Content: The Century in Cambridge celebration marked the 100th anniversary of MIT’s move from Boston to Cambridge in 1916, and events were planned for most of the spring. We wanted to share our...
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What You Need to Know About Social Media Analytics Tools
Content: I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and...
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